Since the launch of the latest iOS 6 for Apple users have been complaining a lot about the inaccuracy of the new mapping application. Apple CEO Tim Cook finally broke the silence today by writing a public apology letter to all their customers. Tim explained that Mapping was taken as a major initiative and they are constantly improving the experience with better satellite images, location searches, turn by turn navigation etc. In his letter the humble CEO publicly told all their users that the more they use Apple maps the more accurate it will get. Meanwhile, Tim suggested that users who are unhappy with maps can switch to third party applications like Bing, MapQuest etc. Another alternative suggested was to use the browser compatible Google Maps.
On the other hand, Tim Cook made it very clear that they are not giving up. This is a company that is known for pushing the boundaries of technological innovation and he assured that a dedicated team is working really hard to achieve that standard with iOS 6 Maps. Here is the complete public letter which he posted to the public.
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
How you can help make Apple Maps better
According to the above letter Tim clearly mentioned that users have searched over half a billion places on their new mapping app. If you are one of them (I am sure you are) then I am happy to inform you that you can help make Apple maps better. Follow the steps below to report a problem:
- Tap on any location that seems weird. (It can be satellite photo problem, inaccurate listing, wrong information etc.)
- On the information card you will find the button that says “Report a Problem”. Select it.
- Choose from a range of options for the type of problem. If you think its something different then select the last option.
- Review it once and hit the send button. Your problem will be reported.
Apple has a dedicated team for reviewing every problem submission on their Maps App. If you can spot an error that is genuine then it’s going to be rectified for sure. Perhaps, this is the sole reason as to why they said, “The more people use them the accurate we will be”.
As for Tim Cook, I really appreciate the fact that despite being the CEO of the most successful technology company on the planet he was humble and courteous enough to accept their mistake with Apple Maps in iOS 6.